India's growing horticulture sector has entered into a revolutionary phase. On the one hand, small farmers are taking bigger risks and experimenting with diverse cash crops, and on the other, large corporate houses have taken to horticulture as a profitable business opportunity by bringing in investments and latest technologies. Corporate farming, contract farming and food retail boom have become the present day buzzwords, and the entire horticulture landscape is set to witness a big change.
Agriculture, with its allied sectors including horticulture, is unquestionably the largest livelihood provider in India, more so in the vast rural areas. It also contributes a significant figure to the Gross Domestic Product (GDP). Sustainable agriculture, in terms of food security, rural employment, and environmentally sustainable technologies such as soil conservation, sustainable natural resource management and biodiversity protection, are essential for holistic rural development. Indian agriculture and allied activities have witnessed a green revolution, a white revolution, a yellow revolution and a blue revolution.
Mono-cropping has been the traditional practice in Indian agriculture. However, this has not led to feasible results in the long run. The emphasis now, is on diversifying cultivation, by adopting alternate methods of farming. The most crucial sector in this regard is horticulture.
For the past many years Media Today Group has worked for promoting holistic development of agriculture in India. Complementing the emergence of horticulture as an important sector in India, we are pleased to announcethat the 9th International Horti Expo 2017, along with 12th International Flora Expo 2017, 11th International Landscape& Gardening Expo 2017 and 3rd Agrex India 2017, is scheduled to be held in Pune (Maharashtra), at Hindustan Antibiotic Exhibition Ground, from 24-25-26 February 2017.
Pune has been chosen as the venue for 9th International Horti Expo 2017, 11th International Landscape & Gardening Expo, and International 12th International Flora Expo 2017 because Maharashtra is a leading Indian state in commercial horticulture, floriculture and allied sectors. It is an extremely progressive state in terms of adapting modern technologies. Moreover, it is the largest producer and exporter of many horticulture crops like grapes, pomegranates, mangoes, banana, oranges, etc. and the largest cut flowers and plant producing state of India.
Greenhouse concept, an integral part of horticulture, was first introduced in India through Maharashtra. Since then, it has been home to major greenhouse manufacturers, and accessories suppliers.Talegaon Floriculture Park, situated near Pune, is a unique example of cluster based approach of floriculture in India.Pune, our venue, has some of the biggest floriculture production centers, spread across 100 to 200 kilometers radius. It has become a major hub for international breeders and planting material suppliers and the ultra-modern tissue culture labs for horticulture and floriculture industry. In nursery and garden centers trade, it is a major producer of high quality ornamental flowers, trees and pot plants, it also caters to the demand of emerging landscape and vertical gardening industry.
Neighbouring states like Gujarat, Andhra Pradesh, Telangana, and Karnataka are the leading Indian states in horticulture. Major export of perishable produces takes place through these states. It also enjoys a locational advantage of being close to Mumbai, where India’s biggest perishable cargo complex exists, enabling quick export of these products.
Enjoying these advantages, Pune undoubtedly has been Media Today’s prime choice for organizing the 9th edition of International Horti Expo 2017, 11th International Landscape & Gardening Expo and 12th International Flora Expo 2017 series.
Initiatives by the Government of India
This Expo series have been supported by the Ministry of Agriculture and its departments, Mission for Integrated Development of Horticulture (MIDH), National Horticulture Board and National Centre for Cold-chain Development, National Mission for Micro Irrigation. Ministry of Food Processing Industries, Agricultural & Processed Food Products Export Development Authority (APEDA), Food Processing & Packaging Machinery Industry Association, Irrigation Association of India, National Medicinal Plant Board, Food Processing and Packaging Machinery Industry Association (India), and Indian Flowers and Ornamental Plants Welfare Association.
Under Mission for Integrated Development of Horticulture (MIDH) schemes, State Horticulture Departments and National Horticulture Board have been supporting the farmers, and encouraging them to adopt modern technologies. This will increase their productivity and create sustainable livelihood opportunities for them. These departments are also encouraging the farmers to diversify from field crops and take advantage of government schemes, and to take up precision farming of commercial crops.
9th International Horti Expo 2017 will be an eye opener for the farmers, industry people and other stake holders of every segment of agriculture and horticulture who want to expand and diversify their activities.